Media Mix Strategy, Planning & Buying

OmG Media Maxim

Strategic media planning & buying across Print, TV, Radio, OTT & Digital for maximum ROI. We build media architectures that move brands – data-driven, audience-first, and fully accountable across every channel.

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Media Mix Planning & BuyingMarket AnalysisCampaign ExecutionROI Optimisation

What We Do

Our Services

Full-spectrum media mix strategy, planning & buying built for results. Each service has its own page with scope, process and FAQs.

Media Mix Strategy, Planning & Buying

One plan, one negotiating table and one accountable team for every rupee you put into Print, TV, Radio, OTT and Digital.

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Market & Audience Analysis

Before a single slot is booked, we find out who your buyers are, how they consume media and what actually influences their decision.

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Campaign Planning & Execution

A 360° media rollout across Print, Digital, Radio, TV, OOH and DOOH, run as one campaign instead of six separate jobs.

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Media Mix Optimisation

Balancing reach, frequency and impact across media types so each channel earns its place in the plan.

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Performance Tracking & Analytics

Real-time dashboards, reporting and analytics that show how the campaign is doing while there is still time to act on it.

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Budget Allocation & ROI Forecasting

A scientific approach to distributing your budget across media, markets and months, with forecasts you can defend in the boardroom.

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Brand Visibility Audits

A comprehensive audit of your brand's media presence against competitors, so you know exactly where you are invisible.

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Competitor Media Intelligence

Detailed analysis of competitor media spend, channel strategy and share of voice, so you can plan to outsmart the competition rather than simply outspend it.

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160+

Brands Served

15+

Years Experience

22+

City Network

360°

Media Coverage

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