OmG Founder Speaks
Founder & Group CEO · OmG One Group Network
"I didn’t set out to build a group of companies. I set out to solve a problem no agency in India was willing to tackle: true integration, where every brand touchpoint works seamlessly together under one roof."
Vision · The Founding Story
After 15 years inside India's most powerful media, advertising & Tech organisations, Om Giri saw the same gap over and over: brands were being served in silos. Media here. Digital there. Events elsewhere. OOH a separate conversation. Retail Outsourced with no technical team and knowledge. Nobody was connecting the dots.
Every brand was working with 6–8 agencies simultaneously – media, digital, events, OOH – each in their own lane. Inconsistent messaging, wasted budgets, nobody fully accountable for brand outcomes. Om identified this as a structural failure, not a client failure.
OmG was built on one non-negotiable: everything a brand needs – from strategy to execution, from media to retail – under one roof, with one integrated team, one P&L and one accountable leadership. Not outsourced. Built in-house.
Most agencies claim 360°. OmG is – with the only in-house retail fixture and visual merchandising production unit inside a communications group in India. From hoarding to hashtag, store fitout to election strategy. That's not positioning. That's architecture.
OmG was built by attracting people who wanted ownership, not just employment. Each vertical head runs their business like a founder. That culture of accountability and autonomy is how the group scaled to 500+ professionals without losing its edge.
Om brought a tech-first mindset to a traditionally relationship-driven industry. AI, programmatic DOOH, performance analytics, retail AI – built into the DNA of every vertical, not bolted on as an afterthought.
Global holding networks have global budgets. OmG's answer: outmanoeuvre with speed, deep local intelligence and full-stack integration that large holding groups simply cannot replicate without bureaucracy. Over a decade in, the bet is paying off.
The Leader Behind OmG
Om Giri – career journey across fintech, advertising, media and publishing.
Since 2011
OmG One Group Network · 360° Brandcomm
Wibmo (A PayU Company) · Fintech
DDB Mudra · 360° Brandcomm
The Times of India · Bennett, Coleman & Co.
Getit Infomediary Ltd. · Yellow Pages / Print / Digital / Voice
Dainik Bhaskar · DB Corp Ltd.
Harvard Alumni
How OmG works
The operating method Om built the group on: making every brand communication right, from question to flawless execution.
We lay down the goals and objectives to ascertain exactly "where?" we need to go and "why"?
Drawing upon current trends, consumer behaviors and demographics, we immerse ourselves in your brand.
We spitball, scribble, theorise, debate and cocoon ourselves in a chaos of bold concepts.
We meld ideas and data into actionable strategies designed to accomplish your business objectives.
Current Incumbencies
Beyond Business
Avid Player · The fairway mirrors boardroom strategy
1st Class
Gold Medallist
Gold Medallist
Concept to GTM
We live by one line: Making every brand-comm right.
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