Competitor activity tracking
Campaigns and releases logged across the main media.
OmG Media Maxim · Service
Competitor Media Intelligence
Detailed analysis of competitor media spend, channel strategy and share of voice, so you can plan to outsmart the competition rather than simply outspend it.
Competitor activity trackingSpend & weight estimatesShare-of-voice analysisChannel strategy read
Overview
Competitor Media Intelligence with OmG Media Maxim
Detailed analysis of competitor media spend, channel strategy and share of voice, so you can plan to outsmart the competition rather than simply outspend it.
Knowing what competitors are doing in media changes how you plan. If a rival dominates television in the festive quarter, matching them rupee for rupee is rarely the smartest response. Competitor Media Intelligence gives Media Maxim planners the view they need to find the gaps: underused channels, quiet months, overlooked markets and messages nobody else is claiming.
We track competitors' activity across media, estimate how their effort is distributed and calculate share of voice in the categories and markets that matter to you. The analysis is refreshed at a cadence that suits your category, and each update ends with implications for your own plan rather than a list of observations.
What's included
What you get
The scope is tailored to your brief. These are the parts most Competitor Media Intelligence engagements include.
Spend & weight estimates
An informed view of how competitors distribute their effort.
Share-of-voice analysis
Your voice versus rivals by medium, market and period.
Channel strategy read
What each competitor's mix suggests about their priorities.
Opportunity mapping
Channels, months and markets where you can win attention efficiently.
Planning implications
Concrete adjustments for your own media plan.
How it works
Our process
Choose the set
We agree the competitors, categories and markets to monitor.
Track activity
Releases and campaigns are captured and organised over time.
Analyse share of voice
Weight and share are calculated and patterns identified.
Advise the plan
Insights are turned into specific moves for your media plan.
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Brands Served
15+
Years Experience
22+
City Network
360°
Media Coverage
FAQs
Questions about Competitor Media Intelligence
Are competitor spend figures exact?
No. They are informed estimates based on observed activity and available data. Their value lies in showing patterns and relative weight, which is what planning decisions need.
How often is the intelligence updated?
It depends on how fast your category moves. Some clients need monthly updates; others review quarterly or around key seasons.
Can this cover regional competitors?
Yes. Regional and local players can be tracked in the markets you specify, which is often where the sharpest opportunities appear.
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We live by one line: Making every brand-comm right.
Start a conversation
Talk to us about Competitor Media Intelligence
Tell us your brief. One accountable OmG team will come back with a plan, a timeline and a clear scope.