Channel strategy
A recommended mix across Print, TV, Radio, OTT and Digital with the reasoning behind every rupee.
OmG Media Maxim · Service
Media Mix Strategy, Planning & Buying
One plan, one negotiating table and one accountable team for every rupee you put into Print, TV, Radio, OTT and Digital.
Channel strategyInventory selectionRate negotiationRelease scheduling
Overview
Media Mix Strategy, Planning & Buying with OmG Media Maxim
One plan, one negotiating table and one accountable team for every rupee you put into Print, TV, Radio, OTT and Digital.
Most brands still buy media in fragments: a print agency here, a digital specialist there, a separate conversation for radio. The result is overlapping reach, weak negotiating power and nobody who can say which medium actually moved sales. OmG Media Maxim was set up to fix exactly that. We plan the full mix together and buy it from a single desk, so frequency, sequencing and budgets are balanced across channels rather than fought over between vendors.
Our planners start from your audience and business objective, not from a preferred medium. We then select, schedule and negotiate inventory across Print, TV, Radio, OTT and Digital, and keep optimising once the campaign is live. Because Media Maxim sits inside a 360° group, the same plan can extend into OOH with Street Sense or on-ground activation with Pulse Engage without starting a fresh brief.
What's included
What you get
The scope is tailored to your brief. These are the parts most Media Mix Strategy, Planning & Buying engagements include.
Inventory selection
Publications, channels, stations, platforms and dayparts shortlisted against audience fit.
Rate negotiation
Consolidated buying for better rates, value-adds and positioning commitments.
Release scheduling
Flighting calendars that sequence bursts, continuity and festive spikes sensibly.
Release verification
Proof-of-publication and airing checks before invoices are cleared.
Post-campaign review
What ran, what it delivered and what should change in the next plan.
How it works
Our process
Brief & objective
We pin down the audience, geography, budget and the business number the campaign must move.
Mix & plan
Planners build reach and frequency scenarios across mediums and recommend one.
Negotiate & book
The buying desk negotiates, confirms inventory and locks the release calendar.
Monitor & optimise
Live tracking lets us shift weight between channels while the campaign runs.
Gallery
In pictures
160+
Brands Served
15+
Years Experience
22+
City Network
360°
Media Coverage
FAQs
Questions about Media Mix Strategy, Planning & Buying
Do you only plan, or also buy the media?
Both. Media Maxim plans the mix and buys it from one desk, which is where most of the negotiating advantage comes from. You get one plan, one set of invoices and one team accountable for delivery.
Which media do you cover?
Print, TV, Radio, OTT and Digital, and the plan can extend into OOH and DOOH through our sister vertical OmG Street Sense when outdoor belongs in the mix.
Can you work on regional campaigns, not just national ones?
Yes. Plans can be built for a single state or city cluster, using regional publications, local radio and geo-targeted digital, and supported by the group's 22+ city network.
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We live by one line: Making every brand-comm right.
Start a conversation
Talk to us about Media Mix Strategy, Planning & Buying
Tell us your brief. One accountable OmG team will come back with a plan, a timeline and a clear scope.