Presence inventory
Where your brand appears across Print, TV, Radio, Digital and OOH.
OmG Media Maxim · Service
Brand Visibility Audits
A comprehensive audit of your brand's media presence against competitors, so you know exactly where you are invisible.
Presence inventoryCompetitor benchmarkingMarket-by-market viewMessage consistency check
Overview
Brand Visibility Audits with OmG Media Maxim
A comprehensive audit of your brand's media presence against competitors, so you know exactly where you are invisible.
Brands are often surprised by how differently the market sees them. A Brand Visibility Audit lays out where your brand actually appears across media, how often and in what context, and puts that next to your key competitors. It is the quickest way to see whether your budget is buying the presence you think it is.
Media Maxim reviews presence across traditional, digital and outdoor channels in the markets that matter to you. We highlight gaps, such as a competitor owning a medium you have ignored or a region where your brand barely registers, and rank them by how much they matter to the business. The audit closes with practical recommendations that can be built straight into the next media plan.
What's included
What you get
The scope is tailored to your brief. These are the parts most Brand Visibility Audits engagements include.
Competitor benchmarking
The same view for your main competitors, side by side.
Market-by-market view
Visibility gaps highlighted city by city or region by region.
Message consistency check
Whether your brand looks and sounds the same everywhere it appears.
Gap prioritisation
The gaps ranked by commercial importance, not just size.
Action plan
Specific changes to carry into your next media plan.
How it works
Our process
Scope the audit
Markets, competitors and channels are agreed up front.
Collect & catalogue
Presence is captured and organised across media.
Benchmark & analyse
Your visibility is compared with competitors and gaps identified.
Recommend
Findings are presented with a prioritised action plan.
Gallery
In pictures
160+
Brands Served
15+
Years Experience
22+
City Network
360°
Media Coverage
FAQs
Questions about Brand Visibility Audits
How is this different from competitor media intelligence?
A visibility audit starts from your brand and asks where you are present or missing. Competitor intelligence goes deeper into how much rivals spend and how they plan. Many clients use both.
Do you audit outdoor presence too?
Yes. Outdoor and DOOH can be included in the markets you choose, drawing on the outdoor expertise of OmG Street Sense.
What do we receive at the end?
A clear readout of your visibility versus competitors, the prioritised gaps and the media actions we recommend.
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We live by one line: Making every brand-comm right.
Start a conversation
Talk to us about Brand Visibility Audits
Tell us your brief. One accountable OmG team will come back with a plan, a timeline and a clear scope.