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Campaign Planning & Execution – OmG Media Maxim

OmG Media Maxim · Service

Campaign Planning & Execution

A 360° media rollout across Print, Digital, Radio, TV, OOH and DOOH, run as one campaign instead of six separate jobs.

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Master campaign calendarCreative adaptation planningCross-media coordinationMarket phasing

Overview

Campaign Planning & Execution with OmG Media Maxim

A 360° media rollout across Print, Digital, Radio, TV, OOH and DOOH, run as one campaign instead of six separate jobs.

Campaigns usually stumble at the hand-offs: the TV burst lands before the outdoor sites are up, the digital creative does not match the print ad, or the radio spots run in markets where stock has not reached shelves. Campaign Planning & Execution at Media Maxim is about removing those seams, with one plan and one calendar that every medium follows.

We coordinate the rollout across Print, Digital, Radio, TV, OOH and DOOH, drawing on sister verticals inside OmG One where a medium needs specialist hands. Our team keeps creative versions, release dates and market priorities aligned, and reports progress in one place, so you see the campaign as a whole rather than chasing each channel separately.

What's included

What you get

The scope is tailored to your brief. These are the parts most Campaign Planning & Execution engagements include.

01

Master campaign calendar

A single timeline showing every medium, market and release date.

02

Creative adaptation planning

Formats, sizes and versions specified for each medium before production starts.

03

Cross-media coordination

Print, broadcast, digital and outdoor launched in the right sequence.

04

Market phasing

Priority markets first, with roll-out waves planned around distribution.

05

Vendor & release management

Media owners, publishers and platforms handled from one desk.

06

Consolidated reporting

One view of delivery across every channel in the campaign.

How it works

Our process

  1. Align the brief

    Objectives, markets, creative and launch date are confirmed with your team.

  2. Build the master plan

    We schedule every medium on one calendar and assign owners.

  3. Launch in sequence

    Releases go live in the planned order, with checks at each step.

  4. Track & adjust

    Delivery is monitored centrally and the plan is adjusted as results come in.

160+
Brands Served
15+
Years Experience
22+
City Network
360°
Media Coverage

FAQs

Questions about Campaign Planning & Execution

Does this include OOH and digital as well as traditional media?

Yes. The rollout covers Print, Digital, Radio, TV, OOH and DOOH. Specialist work is handled by OmG Street Sense and OmG Digital Guild under the same campaign plan.

Do you also make the creative?

Campaign execution focuses on planning and media rollout. Creative adaptation requirements are specified for every medium, and we coordinate with your creative agency or the relevant OmG vertical.

Can a campaign start in a few cities and expand later?

Yes. Phased roll-outs are common, and the master calendar is built to add markets in waves as distribution or budgets allow.

We live by one line: Making every brand-comm right.

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Start a conversation

Talk to us about Campaign Planning & Execution

Tell us your brief. One accountable OmG team will come back with a plan, a timeline and a clear scope.

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