KPI framework
Agreed measures for each channel, tied to the campaign objective.
OmG Media Maxim · Service
Performance Tracking & Analytics
Real-time dashboards, reporting and analytics that show how the campaign is doing while there is still time to act on it.
KPI frameworkLive dashboardDelivery verificationDigital measurement setup
Overview
Performance Tracking & Analytics with OmG Media Maxim
Real-time dashboards, reporting and analytics that show how the campaign is doing while there is still time to act on it.
Reporting that arrives a month after a campaign ends is history, not management. Media Maxim builds tracking into the plan from day one, so delivery and response can be read while the campaign is still running and budgets can be moved before they are spent.
Our dashboards bring together what is measurable across media: releases and airings for traditional channels, impressions, clicks and conversions for digital, and the business signals you share with us, such as enquiries or store footfall. The aim is a single, honest picture rather than a pile of platform screenshots, with commentary on what the numbers mean and what we recommend doing next.
What's included
What you get
The scope is tailored to your brief. These are the parts most Performance Tracking & Analytics engagements include.
Live dashboard
A shared view of delivery and response, updated through the campaign.
Delivery verification
Checks that what was booked actually ran, where and when.
Digital measurement setup
Tagging and conversion tracking aligned with your analytics.
Periodic reviews
Short readouts with insights and recommended actions.
Final effectiveness report
What the campaign delivered and what to carry into the next one.
How it works
Our process
Define success
We agree the KPIs and how each will be measured before launch.
Set up tracking
Tags, reports and data feeds are configured and tested.
Read & recommend
Dashboards are reviewed regularly with clear actions.
Close the loop
A final report feeds learnings into the next plan.
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In pictures
160+
Brands Served
15+
Years Experience
22+
City Network
360°
Media Coverage
FAQs
Questions about Performance Tracking & Analytics
Can you track offline media as well as digital?
Yes, within what each medium allows. Traditional media is tracked through release verification and the business signals you share; digital is measured through platform and analytics data.
Do we get access to the dashboard?
Yes. The dashboard is shared with your team, along with regular commentary so the numbers come with interpretation.
Which analytics tools do you work with?
We work with the measurement stack you already use where possible, including GA4 for websites, and set up what is missing in agreement with your team.
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We live by one line: Making every brand-comm right.
Start a conversation
Talk to us about Performance Tracking & Analytics
Tell us your brief. One accountable OmG team will come back with a plan, a timeline and a clear scope.