OmG One Group NetworkEst. 2011 · Bengaluru
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Merchandise & Licensing – OmG Sport Nexus

OmG Sport Nexus · Service · Marketing

Merchandise & Licensing

Team collaborations, limited drops and retail licensing that turn sporting passion into brand lift and revenue.

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Collaboration strategyLicensing negotiationRange developmentLimited drops

Overview

Merchandise & Licensing with OmG Sport Nexus

Team collaborations, limited drops and retail licensing that turn sporting passion into brand lift and revenue.

Fans want to wear and use the colours of the teams and athletes they love, and that demand can work for brands too. Licensed and co-branded merchandise turns a sponsorship or partnership into products people carry home, creating visibility long after the match and, in many cases, a revenue stream. OmG Sport Nexus plans and manages merchandise and licensing programmes for brands and properties.

We help identify the right collaboration, negotiate licensing terms, develop product ranges and plan how they reach fans: through venues, e-commerce, retail stores or limited drops tied to key moments. Because the OmG group includes Retail iQ, in-store displays and fixtures for merchandise can be designed and produced in-house, and Digital Guild can drive online demand. The emphasis is on products fans genuinely want, made to the property's standards.

What's included

What you get

The scope is tailored to your brief. These are the parts most Merchandise & Licensing engagements include.

01

Collaboration strategy

Which team, athlete or league collaboration suits the brand.

02

Licensing negotiation

Rights, territories, royalties and approvals agreed.

03

Range development

Product ideas, designs and approvals managed with partners.

04

Limited drops

Moment-based releases planned around key fixtures.

05

Retail & venue placement

Display and distribution in stores, venues and online.

06

Sales tracking

Sell-through and stock monitored through the programme.

How it works

Our process

  1. Find the fit

    We identify collaborations that fans and the brand will value.

  2. Secure the licence

    Terms and approvals are negotiated with the rights holder.

  3. Develop the range

    Products are designed, approved and produced.

  4. Launch & sell

    Ranges launch through chosen channels and are tracked.

160+
Brands Served
3
Pillars: Marketing, Management, Sponsorships
15+
Years Experience
22+
Cities Active

FAQs

Questions about Merchandise & Licensing

Can a non-apparel brand do sports merchandise?

Yes. Co-branded products can span accessories, food and beverage packs, gadgets and more, as long as they fit the brand and the property.

Who handles approvals from the team or league?

We manage the approval process with the rights holder as part of the programme.

Can merchandise be displayed in our stores?

Yes. With OmG Retail iQ we can design and produce dedicated fixtures and displays for in-store merchandise.

We live by one line: Making every brand-comm right.

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Start a conversation

Talk to us about Merchandise & Licensing

Tell us your brief. One accountable OmG team will come back with a plan, a timeline and a clear scope.

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