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Sports Media & Content – OmG Sport Nexus

OmG Sport Nexus · Service · Marketing

Sports Media & Content

Branded segments, live streams, studio shows and media rights packaging that reach fans where they actually watch.

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Branded segmentsStudio & digital showsLive streamingAthlete & BTS content

Overview

Sports Media & Content with OmG Sport Nexus

Branded segments, live streams, studio shows and media rights packaging that reach fans where they actually watch.

Sport is consumed as much on screens as in stadiums, across television, OTT, social platforms and short video. For brands, that makes content and media as important as the sponsorship itself. OmG Sport Nexus develops branded sports content and media programmes: in-broadcast segments, studio shows, behind-the-scenes series, athlete content and live streams of events the brand owns or supports.

For properties and event owners, we also package media rights and production so that events can be broadcast or streamed professionally. Content is planned around the sporting calendar and the brand's goals, produced to broadcast or platform standards, and distributed with support from OmG Media Maxim for paid media and OmG Digital Guild for social and performance amplification. The aim is content that fans would choose to watch, with the brand built in naturally.

What's included

What you get

The scope is tailored to your brief. These are the parts most Sports Media & Content engagements include.

01

Branded segments

Sponsored features and segments within sports broadcasts.

02

Studio & digital shows

Pre-match, analysis and fan shows for TV, OTT and social.

03

Live streaming

Multi-camera streams for leagues, tournaments and events.

04

Athlete & BTS content

Behind-the-scenes and athlete-led series for social channels.

05

Rights packaging

Media rights structured for broadcast and streaming partners.

06

Distribution & amplification

Paid and organic distribution through group verticals.

How it works

Our process

  1. Content strategy

    Formats are planned around the calendar and brand goals.

  2. Develop formats

    Show ideas, segments and talent are developed.

  3. Produce

    Content and streams are produced to platform standards.

  4. Distribute & learn

    Content is distributed, measured and improved.

160+
Brands Served
3
Pillars: Marketing, Management, Sponsorships
15+
Years Experience
22+
Cities Active

FAQs

Questions about Sports Media & Content

Can you stream an event we own?

Yes. We can produce multi-camera live streams and package them for your channels or broadcast partners.

Do you buy sports media as well?

Media buying for sports properties is handled with OmG Media Maxim, which plans and buys across TV, OTT and digital.

Can athletes appear in our content?

Yes. Athlete appearances are arranged through our athlete management team, with image rights agreed up front.

We live by one line: Making every brand-comm right.

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Start a conversation

Talk to us about Sports Media & Content

Tell us your brief. One accountable OmG team will come back with a plan, a timeline and a clear scope.

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