OmG One Group NetworkEst. 2011 · Bengaluru
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Sponsorship Sourcing & Rights Negotiation – OmG Sport Nexus

OmG Sport Nexus · Service · Sponsorships

Sponsorship Sourcing & Rights Negotiation

Finding the right sponsorship, valuing it honestly and negotiating the rights, deliverables and terms that make it work.

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Property scoutingOpportunity evaluationRights negotiationDeliverables schedule

Overview

Sponsorship Sourcing & Rights Negotiation with OmG Sport Nexus

Finding the right sponsorship, valuing it honestly and negotiating the rights, deliverables and terms that make it work.

The value of a sponsorship is decided at the negotiating table. Two brands can pay the same fee for the same team and get very different outcomes, depending on the rights they secured: category exclusivity, logo positions, digital rights, hospitality, athlete access, content usage and activation opportunities. OmG Sport Nexus represents brands in this process, from identifying the right property to closing the contract.

We scan teams, leagues, events, federations and athletes that match your strategy, and evaluate each opportunity against audience fit, visibility, rights on offer and cost. Once a property is chosen, we negotiate the rights package and deliverables in detail, so that what you pay for is clearly defined and measurable. After signing, the same team can manage the relationship and the activation, which keeps the promises made at the table connected to what happens on the ground.

What's included

What you get

The scope is tailored to your brief. These are the parts most Sponsorship Sourcing & Rights Negotiation engagements include.

01

Property scouting

Teams, leagues, events, federations and athletes that fit your plan.

02

Opportunity evaluation

Audience, visibility, rights and cost assessed side by side.

03

Rights negotiation

Exclusivity, positions, digital, content and hospitality rights.

04

Deliverables schedule

A clear list of what the property must deliver and when.

05

Contract support

Commercial terms reviewed alongside your legal team.

06

Renewal planning

Evidence and leverage prepared for the next negotiation.

How it works

Our process

  1. Define the fit

    Objectives, budget and must-have rights are agreed.

  2. Scout & evaluate

    Properties are shortlisted and assessed objectively.

  3. Negotiate the deal

    Rights, deliverables and terms are negotiated.

  4. Sign & hand over

    The contract is closed and activation planning begins.

160+
Brands Served
3
Pillars: Marketing, Management, Sponsorships
15+
Years Experience
22+
Cities Active

FAQs

Questions about Sponsorship Sourcing & Rights Negotiation

Do you represent the brand or the property?

In sponsorship sourcing we represent the brand, so our job is to secure the right rights and terms for you.

Can you renegotiate an existing sponsorship?

Yes. We review current rights and delivery, and use that evidence to renegotiate or restructure at renewal.

What rights matter most?

It depends on your goals, but category exclusivity, digital and content rights, and activation access are often more valuable than logo size alone.

We live by one line: Making every brand-comm right.

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Start a conversation

Talk to us about Sponsorship Sourcing & Rights Negotiation

Tell us your brief. One accountable OmG team will come back with a plan, a timeline and a clear scope.

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