Audience & passion mapping
Which sports and formats your audience follows, plays and talks about.
OmG Sport Nexus · Service · Marketing
Sports Marketing Strategy
Deciding where sport fits in your brand plan: which sport, which property, which audience and how it will pay back.
Audience & passion mappingSport & property selectionPositioning through sportIntegrated programme plan
Overview
Sports Marketing Strategy with OmG Sport Nexus
Deciding where sport fits in your brand plan: which sport, which property, which audience and how it will pay back.
Sport is one of the most powerful ways to reach people in India, but it is also one of the easiest places to spend money without a plan. Brands are offered teams, leagues, athletes, events and media packages every week, and without a clear strategy those offers get judged on gut feel. OmG Sport Nexus starts one step earlier, by working out what sport should do for your brand and which audiences and passions it should connect you with.
Our sports marketing strategy looks at your category, audience and business goals alongside the sporting landscape: popular and emerging sports, regional passions, women's sport, grassroots and eSports. We recommend where to play, what kind of property to back, and how marketing, management and sponsorship work together in one programme. The result is a plan you can take to leadership, with clear objectives and the measures that will show whether it is working.
What's included
What you get
The scope is tailored to your brief. These are the parts most Sports Marketing Strategy engagements include.
Sport & property selection
A shortlist of sports, teams, leagues, athletes or events that fit the brand.
Positioning through sport
The role and story your brand should own within the sport.
Integrated programme plan
How sponsorship, content, media and activation work together.
Budget framework
Rights, activation and media budgets in sensible proportion.
Measurement plan
Objectives and measures agreed before any money is committed.
How it works
Our process
Business goals
We start with what sport must achieve for the brand.
Landscape review
Sports, properties and audience passions are assessed.
Strategy & plan
A recommended programme with budgets and measures is built.
Activate & refine
The plan is executed and refined season by season.
Gallery
In pictures
160+
Brands Served
3
Pillars: Marketing, Management, Sponsorships
15+
Years Experience
22+
Cities Active
FAQs
Questions about Sports Marketing Strategy
We have been offered a sponsorship. Can you assess it?
Yes. We review the offer against your objectives and audience, compare it with alternatives and advise on whether and how to proceed.
Do you only work with cricket?
No. Cricket is important, but we look across sports, including football, kabaddi, badminton, running, motorsport, women's sport and eSports, to find the best fit.
Can a smaller budget still work in sport?
Yes. Grassroots, regional and emerging sports, athletes and owned events can deliver strong results for brands that do not need national cricket rights.
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We live by one line: Making every brand-comm right.
Start a conversation
Talk to us about Sports Marketing Strategy
Tell us your brief. One accountable OmG team will come back with a plan, a timeline and a clear scope.