OmG One Group NetworkEst. 2011 · Bengaluru
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Fan Engagement & eSports – OmG Sport Nexus

OmG Sport Nexus · Service · Marketing

Fan Engagement & eSports

Fantasy games, AR and VR experiences, loyalty drives, user content and eSports platforms built around live sporting moments.

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Fantasy & prediction gamesAR & VR experiencesLoyalty & rewardsUGC campaigns

Overview

Fan Engagement & eSports with OmG Sport Nexus

Fantasy games, AR and VR experiences, loyalty drives, user content and eSports platforms built around live sporting moments.

Fans do not just watch sport; they predict, argue, play, share and compete. Fan engagement programmes give brands a role in those behaviours, especially during live moments when attention is at its highest. OmG Sport Nexus designs fan engagement through fantasy and prediction games, AR and VR experiences, loyalty drives, user-generated content campaigns and in-venue interactions.

eSports and gaming are part of the same picture. We build eSports tournaments and gaming platforms that align brand identity with user expectations, using scalable gaming architecture so experiences can grow with the audience. With OmG Digital Guild handling performance media and social, and Pulse Engage producing on-ground fan zones, engagement can move smoothly between the screen, the stadium and the street.

What's included

What you get

The scope is tailored to your brief. These are the parts most Fan Engagement & eSports engagements include.

01

Fantasy & prediction games

Live-moment games that reward fan knowledge.

02

AR & VR experiences

Immersive experiences at venues, stores and online.

03

Loyalty & rewards

Programmes that reward fans for engagement and purchase.

04

UGC campaigns

Challenges and contests that get fans creating content.

05

eSports tournaments

Branded tournaments and leagues for gaming audiences.

06

Game & app development

Scalable gaming platforms aligned with the brand.

How it works

Our process

  1. Know the fans

    We study how your audience follows and plays sport.

  2. Design engagement

    Mechanics, rewards and platforms are designed.

  3. Build & test

    Games, apps and experiences are built and tested.

  4. Go live & optimise

    Programmes run around live moments and are optimised.

160+
Brands Served
3
Pillars: Marketing, Management, Sponsorships
15+
Years Experience
22+
Cities Active

FAQs

Questions about Fan Engagement & eSports

Is eSports still part of Sport Nexus?

Yes. eSports and game app development sit within fan engagement, as one of the ways brands connect with sports and gaming audiences.

Do fan games need special approvals?

Some formats have legal and platform requirements. We design mechanics with compliance in mind and work with your legal team where needed.

Can engagement run during a live match?

Yes. Many programmes are built specifically around live moments, when fan attention is highest.

We live by one line: Making every brand-comm right.

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Start a conversation

Talk to us about Fan Engagement & eSports

Tell us your brief. One accountable OmG team will come back with a plan, a timeline and a clear scope.

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