Sponsorship Activation & Ground Branding

A sponsorship fee buys the right to be present; activation is what makes the presence count. Many brands sign a deal and then leave the rights under-used, with a logo on a board and little else. OmG Sport Nexus plans and runs activation programmes that use every right you have paid for, from in-stadium and ground branding to fan experiences, content and retail tie-ins.

On match days we manage ground branding end to end: positions, production, installation, broadcast-friendly placement and compliance with venue and league guidelines. Around it we create activations that put the brand into the fan experience, at the venue, on social media and in stores. With OmG Street Sense we can surround the venue, with Pulse Engage we can build fan parks, and with Retail iQ we can bring the sponsorship into your stores.