OmG One Group NetworkEst. 2011 · Bengaluru
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Sports Event & IP Management – OmG Sport Nexus

OmG Sport Nexus · Service · Management

Sports Event & IP Management

Creating and managing sports properties the brand owns: leagues, runs, tournaments, fan parks and cause-led platforms.

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Property creationOperations managementPartner managementEvent production

Overview

Sports Event & IP Management with OmG Sport Nexus

Creating and managing sports properties the brand owns: leagues, runs, tournaments, fan parks and cause-led platforms.

Owning a sports property gives a brand something sponsorship cannot: full control of the format, the audience relationship and the story. OmG Sport Nexus creates and manages sports IPs such as custom leagues, community runs and marathons, school and corporate tournaments, fan parks, awards and cause-led platforms, and then manages them as ongoing properties rather than one-time events.

Management is the part many properties underestimate. A league needs fixtures, officials, teams, rules and partner management; a run needs routes, permits, timing and community building; every property needs content and commercial thinking between editions. We set up the operating model, manage each edition, and work with OmG Pulse Engage on large-scale event production. Over time we help the property grow, bring in co-sponsors where appropriate and expand to new cities.

What's included

What you get

The scope is tailored to your brief. These are the parts most Sports Event & IP Management engagements include.

01

Property creation

Format, identity and rules for a league, run, tournament or platform.

02

Operations management

Fixtures, officials, venues, timing and participant care.

03

Partner management

Co-sponsors, venues, federations and suppliers coordinated.

04

Event production

Edition delivery with OmG Pulse Engage production support.

05

Content & community

Year-round content and community that keep the IP alive.

06

Growth planning

New cities, categories and editions planned over time.

How it works

Our process

  1. Design the property

    Format, audience and identity are created and tested.

  2. Set up operations

    Rules, partners, venues and systems are put in place.

  3. Run each edition

    Editions are delivered and managed end to end.

  4. Grow the IP

    Learnings drive new partners, cities and formats.

160+
Brands Served
3
Pillars: Marketing, Management, Sponsorships
15+
Years Experience
22+
Cities Active

FAQs

Questions about Sports Event & IP Management

How is this different from Pulse Engage sporting events?

Pulse Engage produces sporting events. Sport Nexus creates and manages the property behind them over the long term, including its format, partners, content and growth.

Can a property include grassroots or school sport?

Yes. School, college and community formats are often the best foundation for a lasting, meaningful property.

Can the property bring in other sponsors?

Yes. We can design partner tiers and manage co-sponsors while your brand keeps the lead role.

We live by one line: Making every brand-comm right.

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Start a conversation

Talk to us about Sports Event & IP Management

Tell us your brief. One accountable OmG team will come back with a plan, a timeline and a clear scope.

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