OmG One Group NetworkEst. 2011 · Bengaluru
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Mall & Cinema Branding – OmG Street Sense

OmG Street Sense · Service

Mall & Cinema Branding

Presence inside malls, multiplexes, atriums and food courts, reaching urban audiences in a shopping and entertainment mindset.

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Atrium takeoversMall digital screensEscalator & lift brandingCinema pre-show ads

Overview

Mall & Cinema Branding with OmG Street Sense

Presence inside malls, multiplexes, atriums and food courts, reaching urban audiences in a shopping and entertainment mindset.

Malls and multiplexes gather exactly the audience many brands want: urban, discretionary spenders who are out to shop, eat and be entertained. OmG Street Sense plans mall and cinema branding that meets them there, from atrium takeovers and food-court screens to escalator panels, digital standees and pre-show cinema advertising.

Mall media works especially well close to the point of purchase, so we often plan it alongside store launches, sampling zones or Pulse Engage activations in the same venue. Cinema advertising adds the attention of a darkened auditorium and a captive audience. We handle venue negotiations, production to each venue's specifications and proof of display.

What's included

What you get

The scope is tailored to your brief. These are the parts most Mall & Cinema Branding engagements include.

01

Atrium takeovers

Hanging banners, drops and installations in high-visibility atriums.

02

Mall digital screens

Screens at entrances, food courts and lift lobbies.

03

Escalator & lift branding

Panels along the paths shoppers take between floors.

04

Cinema pre-show ads

On-screen advertising before films in multiplexes.

05

In-film & foyer formats

Foyer standees, ticket counters and in-film placements where available.

06

Activation tie-ins

Media planned alongside sampling or experience zones.

How it works

Our process

  1. Pick the venues

    Malls and multiplexes matched to your audience and stores.

  2. Plan formats

    Atrium, digital, cinema and foyer formats are selected.

  3. Produce to spec

    Creatives are produced to each venue's requirements.

  4. Install & verify

    Installation is checked and proof of display shared.

500+
Brands Served
22+
Cities via Network + Facility
15+
Years Experience
360°
OOH Coverage

FAQs

Questions about Mall & Cinema Branding

Can mall media be combined with an activation?

Yes. Pairing mall media with a sampling zone or experience counter, often delivered by OmG Pulse Engage, is a strong way to drive trial.

How is cinema advertising bought?

Cinema advertising is booked by screen, property and week. We plan the screens that match your audience and markets.

Is in-film branding the same as product placement?

In-film options vary from on-screen placements to integrated product appearances. We advise on what is available for your timelines and budget.

We live by one line: Making every brand-comm right.

A glossy red Indian auto-rickshaw with pink paper kites on a mustard backdrop

Start a conversation

Talk to us about Mall & Cinema Branding

Tell us your brief. One accountable OmG team will come back with a plan, a timeline and a clear scope.

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