Hoardings & Billboards – OmG Street Sense

OmG Street Sense · Service

Hoardings & Billboards

Static and backlit hoardings in high-footfall areas and along highways for a brand presence nobody can miss.

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Site planningFormat selectionCreative readability guidancePrinting & production

Overview

Hoardings & Billboards with OmG Street Sense

Static and backlit hoardings in high-footfall areas and along highways for a brand presence nobody can miss.

Hoardings remain the most direct way to claim a city. A well-placed billboard on a busy arterial road or expressway delivers repeated exposure to commuters every single day, building familiarity that other media struggle to match. OmG Street Sense plans hoarding and billboard campaigns across static, backlit and front-lit formats, from landmark sites to supporting networks.

We match formats to the job: large landmark sites for launches and brand stature, clusters along commuter corridors for frequency, highway sites for inter-city reach. Creative guidance helps keep messages readable at a glance, and production and mounting are quality-checked so the campaign looks as sharp on day thirty as on day one.

What's included

What you get

The scope is tailored to your brief. These are the parts most Hoardings & Billboards engagements include.

Site planning

Landmark, corridor and highway sites selected for your audience.

Format selection

Static, front-lit and backlit options matched to site and budget.

Creative readability guidance

Advice on copy length, contrast and size for at-a-glance reading.

Printing & production

Flex and vinyl production quality-checked before dispatch.

Mounting & maintenance

Professional mounting and replacement if damage occurs.

Photo proof & reporting

Dated photographs of every site through the campaign.

How it works

Our process

Plan the corridors
We identify the roads and areas your audience uses most.
Select sites
Shortlisted sites are assessed and confirmed.
Produce & mount
Creatives are printed and installed to specification.
Monitor
Sites are checked and proof shared through the campaign.

Gallery

In pictures

Hoardings & Billboards – OmG Street Sense reference image 1

Hoardings & Billboards – OmG Street Sense reference image 2

Hoardings & Billboards – OmG Street Sense reference image 3

500+

Brands Served

22+

Cities via Network + Facility

15+

Years Experience

360°

OOH Coverage

FAQs

Questions about Hoardings & Billboards

How long are hoarding campaigns usually booked for?

Durations vary by site and media owner, commonly from a few weeks to several months. We plan the duration around your objective and budget.

Are backlit hoardings worth the extra cost?

For audiences travelling after dark, backlit or front-lit sites extend visibility well into the evening, which often justifies the premium on key corridors.

Can you book hoardings in tier-2 cities?

Yes. Plans can include tier-2 and tier-3 cities, supported by the group's network across five zones.