Audience movement mapping
Where your target audience travels, works and shops in each city.
OmG Street Sense · Service
Media Planning & Site ID
Strategic selection of high-impact outdoor locations, so your budget buys the sites your audience actually passes.
Audience movement mappingSite recce & assessmentFormat mixMulti-city plans
Overview
Media Planning & Site ID with OmG Street Sense
Strategic selection of high-impact outdoor locations, so your budget buys the sites your audience actually passes.
Outdoor advertising succeeds or fails on location. A beautifully designed hoarding on the wrong side of a flyover is wasted money. OmG Street Sense starts every campaign with media planning and site identification: understanding where your audience lives, works, commutes and shops, then finding the sites and formats that put your brand in their path.
We assess visibility, traffic flow, dwell time and surroundings before recommending a site, and balance premium landmark locations with efficient supporting formats. Plans can cover a single city or many, supported by OmG One's pan-India network. Once sites are agreed, the same team manages booking, production, mounting and monitoring, so the plan on paper is the campaign on the street.
What's included
What you get
The scope is tailored to your brief. These are the parts most Media Planning & Site ID engagements include.
Site recce & assessment
Visibility, approach, clutter and lighting checked before booking.
Format mix
Hoardings, transit, street furniture, malls and DOOH combined sensibly.
Multi-city plans
Consistent planning across cities through the group network.
Booking & negotiation
Sites negotiated and confirmed with media owners.
Mounting & monitoring
Installation checks and photo proof through the campaign.
How it works
Our process
Brief
Audience, cities, duration and budget are defined.
Recce & shortlist
Sites are inspected and shortlisted with photographs and rationale.
Book & produce
Sites are confirmed and creatives printed or scheduled.
Go live & verify
Mounting is checked and proof of display shared.
Gallery
In pictures
500+
Brands Served
22+
Cities via Network + Facility
15+
Years Experience
360°
OOH Coverage
FAQs
Questions about Media Planning & Site ID
Do you physically inspect sites before recommending them?
Site assessment is part of the planning process, covering visibility, approach roads, clutter and lighting, so recommendations are based on what the audience will actually see.
Can you plan outdoor across several cities?
Yes. Street Sense plans single-city and multi-city campaigns, supported by OmG One's 22+ city network.
Do you handle printing and mounting too?
Yes. Production, mounting and monitoring are managed by the same team that planned the campaign.
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We live by one line: Making every brand-comm right.
Start a conversation
Talk to us about Media Planning & Site ID
Tell us your brief. One accountable OmG team will come back with a plan, a timeline and a clear scope.