Funnel & journey mapping
The stages a prospect moves through and the message each needs.
OmG Digital Guild · Service
Email & Marketing Automation
Lead nurturing campaigns and drip sequences that guide prospects through the funnel while your sales team focuses on closing.
Funnel & journey mappingDrip sequencesSegmentationEmail design & copy
Overview
Email & Marketing Automation with OmG Digital Guild
Lead nurturing campaigns and drip sequences that guide prospects through the funnel while your sales team focuses on closing.
Most leads are not ready to buy the day they enquire. Without follow-up, they go cold or end up with a competitor who stayed in touch. Email and marketing automation lets you nurture every lead with useful, timely messages, triggered by what they have done rather than a one-size-fits-all newsletter.
OmG Digital Guild maps your funnel, designs the journeys and builds the emails, triggers and segments in your chosen platform. We connect automation to your website forms and CRM where possible, so sales can see which leads are warming up. Every journey is tested and measured, and we keep refining subject lines, timing and content based on real engagement.
What's included
What you get
The scope is tailored to your brief. These are the parts most Email & Marketing Automation engagements include.
Drip sequences
Automated email series for welcome, nurture, re-engagement and post-purchase.
Segmentation
Audiences grouped by interest, behaviour and lifecycle stage.
Email design & copy
Mobile-friendly templates and copy that reads like a person wrote it.
Platform & CRM integration
Forms, triggers and lead data connected to your systems.
Testing & reporting
Subject, timing and content tests with clear engagement reports.
How it works
Our process
Map the funnel
We identify the stages, triggers and drop-off points.
Design journeys
Sequences, segments and content are planned and approved.
Build & connect
Emails and automations are built and integrated with your forms and CRM.
Optimise
Performance is reviewed and journeys are refined over time.
Gallery
In pictures
160+
Brands Served
8
Digital Services
15+
Years Experience
100%
Transparent Reporting
FAQs
Questions about Email & Marketing Automation
Which email platforms do you work with?
We work with the platform you already use where possible, or recommend one that fits your size, budget and CRM.
Is this only for e-commerce?
No. Automation works well for B2B lead nurturing, real estate, education, services and any business with a considered purchase.
How do you keep emails out of spam?
By using authenticated sending domains, permission-based lists, clean data and content that people actually want to open.
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We live by one line: Making every brand-comm right.
Start a conversation
Talk to us about Email & Marketing Automation
Tell us your brief. One accountable OmG team will come back with a plan, a timeline and a clear scope.