Brand Activations

Advertising tells people about a brand; an activation lets them experience it. Sampling, demonstrations, games, pop-up experiences and interactive installations create a direct, physical connection that media alone cannot. OmG Pulse Engage designs activations that are built around a clear action, whether that is trial, sign-ups, purchase or content creation, and then executes them across malls, campuses, retail stores, residential communities, corporate parks and public spaces.

Strong activations depend on three things: a concept people actually want to take part in, well-trained staff who represent the brand properly, and reliable execution across many locations at once. Our in-house production capabilities handle fabrication and branding, while our network across 22+ cities supports multi-city rollouts. Because Pulse Engage sits inside the OmG group, activations can be paired with OOH from Street Sense, social amplification from Digital Guild or retail presence through Retail iQ.