Format development
A repeatable event format with a clear reason for audiences to return.
OmG Pulse Engage · Service
IP Events
Unique, owned event platforms that build brand equity year on year instead of starting from zero every time.
Format developmentName & identityPilot editionPartner & sponsor model
Overview
IP Events with OmG Pulse Engage
Unique, owned event platforms that build brand equity year on year instead of starting from zero every time.
Most event spend is rented: a brand sponsors someone else's platform and the equity stays with the organiser. An intellectual property event flips that. The brand owns the format, the name and the audience relationship, and every edition adds value to the next. OmG Pulse Engage helps brands create these properties, from festivals and conclaves to competitions, community runs and cultural series.
Building an IP is a different discipline from producing a one-off event. It needs a format that can repeat and grow, a name and identity that can be protected, a plan for partners and sponsors, and content that keeps the property visible between editions. We develop the concept, test it with a pilot, produce the first edition and set up the structure for future ones. Where the IP has a sports angle we work alongside Sport Nexus, and where it needs media we bring in Media Maxim and Digital Guild.
What's included
What you get
The scope is tailored to your brief. These are the parts most IP Events engagements include.
Name & identity
Property naming, visual identity and guidelines built to scale.
Pilot edition
A first edition designed to test the format and build proof.
Partner & sponsor model
Packages that let co-sponsors and partners join the property.
Content engine
Pre-event, live and post-event content that keeps the IP visible.
Growth roadmap
A plan for new cities, formats and editions over the coming years.
How it works
Our process
Find the white space
We look for a gap your brand can credibly own with an event.
Shape the format
Format, identity and economics are developed and tested.
Launch the pilot
The first edition is produced and measured carefully.
Scale the property
Learnings shape future editions, partners and cities.
Gallery
In pictures
160+
Brands Served
500+
Events Executed
22+
Cities Network
15+
Years Experience
FAQs
Questions about IP Events
Who owns the IP once it is created?
The brand that commissions it. We develop and produce the property for you, and ownership of the name and format sits with your organisation as agreed in the contract.
How long does it take to build an IP event?
A credible first edition typically needs several months of development and production. Building a strong property is a multi-year effort, edition by edition.
Can an IP event bring in other sponsors?
Yes. Many IP events are designed with partner tiers so that co-sponsors can share costs while the owning brand keeps the lead position.
Related services
More from OmG Pulse Engage
Product Launches
Spectacular product reveals that generate buzz, media coverage and genuine excitement on launch…
Dealer Meets
Dealer and channel partner events that motivate, reward and inspire the people who sell your brand every…
Concerts & Stage Shows
Full concert production, from artist coordination to sound, lighting, staging and every bit of logistics in…
Sporting Events
Leagues, marathons, fan parks and sports experiences designed for maximum participation and…
We live by one line: Making every brand-comm right.
Start a conversation
Talk to us about IP Events
Tell us your brief. One accountable OmG team will come back with a plan, a timeline and a clear scope.