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Analytics & Reporting – OmG Digital Guild

OmG Digital Guild · Service

Analytics & Reporting

GA4 and Looker Studio dashboards that turn scattered marketing data into clear decisions.

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Tracking auditGA4 configurationCampaign tagging standardsLooker Studio dashboards

Overview

Analytics & Reporting with OmG Digital Guild

GA4 and Looker Studio dashboards that turn scattered marketing data into clear decisions.

Most marketing teams have more data than ever and less clarity. Tracking breaks quietly, platforms report conflicting numbers and dashboards multiply without answering the questions leadership asks. OmG Digital Guild fixes the foundations first: a properly configured GA4 property, reliable conversion events and consistent campaign tagging.

On top of that we build Looker Studio dashboards that bring website, ad platform and, where available, CRM data into one view. Each dashboard is designed around decisions, such as where to put the next rupee or which landing page is leaking enquiries, and comes with a short commentary so the numbers are understood, not just displayed.

What's included

What you get

The scope is tailored to your brief. These are the parts most Analytics & Reporting engagements include.

01

Tracking audit

A check of what is being measured today and what is broken or missing.

02

GA4 configuration

Properties, events, conversions and consent settings set up correctly.

03

Campaign tagging standards

UTM conventions so every channel is attributed consistently.

04

Looker Studio dashboards

Shared dashboards combining web, ad and business data.

05

Conversion path analysis

Where visitors come from, where they drop off and what converts.

06

Insight commentary

Regular notes that explain the numbers and recommend actions.

How it works

Our process

  1. Audit

    We review current tracking, reports and the questions you need answered.

  2. Fix foundations

    GA4, events, conversions and tagging are configured and tested.

  3. Build dashboards

    Looker Studio views are designed around your key decisions.

  4. Interpret

    Regular reviews turn the data into recommendations.

160+
Brands Served
8
Digital Services
15+
Years Experience
100%
Transparent Reporting

FAQs

Questions about Analytics & Reporting

Can you fix an existing GA4 setup?

Yes. Many engagements start with repairing an existing property: missing conversions, duplicate events or broken cross-domain tracking.

Will the dashboards update automatically?

Yes. Looker Studio dashboards connect to live data sources, so they refresh without manual work once set up.

Does tracking respect cookie consent?

It should, and we configure it to. Consent settings are aligned with your cookie banner so analytics only runs as your visitors permit.

We live by one line: Making every brand-comm right.

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Start a conversation

Talk to us about Analytics & Reporting

Tell us your brief. One accountable OmG team will come back with a plan, a timeline and a clear scope.

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